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Award: Consumer Marketing

The Public Relations Institute of Australia's Golden Target Awards are the premier national annual awards recognising excellence in the public relations industry.

The Golden Target Awards showcase the communication profession's most outstanding campaigns and projects undertaken over the previous year by consultancies, corporate organisations and businesses, government bodies and community organisations.

Titlesort descending Award Category Client PR Company
Kogan - General Retainer Activity Consumer Marketing Kogan Technologies Pty Ltd Professional Public Relations
Launch of SmartRider Consumer Marketing Public Transport Authority Public Transport Authority
Launch of Wolgan Valley Resort & Spa Consumer Marketing Emirates Airlines Professional Public Relations
Launch of Workboardies Consumer Marketing Pacific Brands - KingGee Public City
Launching Bert's Bees in Australia Consumer Marketing Burt's Bees Porter Novelli
Launching the World's First Low GI Sugar Consumer Marketing Horizon Science Hill & Knowlton
Launching the World's Largest Optical Retailer Consumer Marketing Specsavers Royce Communications
Launching Wild Bean Cafe in Perth Consumer Marketing Clarity Communications Clarity Communications
Life is a Garden Consumer Marketing Nursery & Garden Industry Australia Beyond the Square Communication
Making a Bull Approach Work in a Bear Market Consumer Marketing ANZ Insurance & Investment Callidus PR
Making Apprenticeships Work Consumer Marketing Department of Education and Training
Max Brenner Chocolate Bars Consumer Marketing Max Brenner Australia Magnum PR Pty Ltd
McDonald's Chicken Menu Launch Consumer Marketing McDonald's Australia Professional Public Relations (PPR)
Microsoft Australia: Windows 7 Launch "Windows 7 Was My Idea" Consumer Marketing Microsoft Australia Howorth an Ogilvy worldwide company
National Centre of Indigenous Excellence Consumer Marketing National Centre of Indigenous Excellence Hill & Knowlton

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