UTS Library

Marketing: Case Studies

In this guide:

To find marketing case studies or articles that include or analyse case studies, we recommend: 

  • WARC: World Advertising Research Center
    Use the Case Finder to search through thousands of cases. You can narrow your search by country, industry, media & channels, target audience, budget and more. Case studies range in comprehensiveness, but many will include details about the marketing strategy and some analysis of the results.


     

  • Business Source Complete
    Add "case stud*" to your search to find case study and case studies in your results


     

  • ProQuest Business
    Add "case stud*" to your search to find case study and case studies in your results


     

  • Marketline Advantage
    Use the dropdown menu next to the search box to limit your search to Case Studies and add marketing to your search terms

    Screenshot of how to narrow your search in Marketline
     

  • Golden Target Awards
    A small searchable collection of the campaigns and projects that have won Golden Target Awards (Public Relations Institute of Australia). Older materials from 1999-2010 can be searched here.