UTS Library

54041 Integrated Communication: Media coverage

In this guide:

Traditional Media (or, how is your company perceived in traditional media?)

Use news databases to get focused, comprehensive idea of how your company is covered in the newspapers. It might also be worthwhile to search similar companies and competitors to get idea of how companies and similarly or differently discussed. 



Social media analytics (or how is my company being talked about in emerging media)

Using some free/freemium services. These can be used to see how well a page (either that of your company or similar companies and competitors) perform, and also got get a general idea of other people talking about the company in the Twittersphere.

Keyhole - Doesn't require you to sign in. Gives useful info, although this is all a preview. Can be used for Twitter and Instagram #, as well as accounts (Twitter, Facebook, YouTube, Instagram not available in free version), and mention and keyword (Twitter only). Free trial version seems to give the access to all services of the professional plan, but has a 5,000 post limit.

Talk walker - A service that does require you to sign up, but not with a social media account. Allows the free version to use things like Key Metrics, Top themes, demographics, world map (where is the tag being used), and to view the top main results. Influencers is a paid feature. Free version only does last 7 days. Might be worth checking once a week for duration to get some usable results over a longer period of time.

Tweetreach - Works well with hashtags and their performance/reach, in addition to profiles. Draws from a small-ish pool of tweets. Need Twitter to authenticate. Limits # search to last 100 tweets that use the hashtag.. Use symbols to be sure what you're looking for.

Twitonomy - Requires a twitter account. Works really well with profiles, draws from whole tweet history to show analytics. Doesn't work well with searching for hashtags (you need to upgrade for # searching). Search, and then select people.

Mentionmapp - Requires a twitter account. Works well with both profiles and hashtags, visualising the interactions between users and trends in a map unlike the previous two sources. Really good for # as it goes to # that are associated with it (e.g. #utsengage, and @utsengage gets all kinds of accessibility stuff). Prompts you to use symbols.