UTS Library

54041 Integrated Communication: Strategies

In this guide:

Case Studies and Media Strategies:

WARC

Has a variety of campaigns and ways they can be searched. You can search by topic or use the case finder, which helps you select features relevant to your campaign.

Also features rankings like the Gunn Report for creativity or the WARC 100 for effectiveness. You can also search the Gunn Library. There is also a Strategy tool kit which features modules to help you develop your skills as a strategic thinker.

Golden Target 

Award winning campaigns from PRIA. The library only has access to older ones (2013 and before) but still a really soild resource for campaign strategies. 

 

Training:

Lynda.com features courses on a variety of concepts, softwares, technqiues and more. 

Some interesting ones to look at for this assignment include: