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Books [1]

The catalogue  [2]provides access to the Library's books, journals and DVDs. You can either:

  • type in the title of the book you are looking for
  • type in a topic or select from the pick list of subjects which appears

For example

  • Advertising [3]
  • Consumer Behavior [4]
  • Market segmentation [5]
  • Marketing [6]
  • Pricing [7]
  • Retail trade [8]

Need more help? Our ANSWERS [9] page lets you ask questions and find solutions to common problems on using the catalogue. 

Most marketing books are located on Level 4 and Level 5 of the City Campus Library, or Level 5 of the Kuring-gai Campus Library. You can browse the shelves at the following call numbers:

  • 658.8 Management of marketing
  • 659 Advertising and public relations
  • 659.1 Advertising
  • 659.113 Advertising campaigns
  • 658.13 Types of advertising and advertising in specific media

Source URL (retrieved on 18/05/2013 - 19:00): http://www.lib.uts.edu.au/guides/business/marketing/books

Links:
[1] http://www.lib.uts.edu.au/guides/business/marketing/books
[2] http://find.lib.uts.edu.au/search.do
[3] http://find.lib.uts.edu.au/search.do?Ntt=advertising&N=0&Ntk=All&Ntx=mode%2Bmatchpartial
[4] http://find.lib.uts.edu.au/search.do?N=4294816233
[5] http://find.lib.uts.edu.au/search.do?Ntt=market+segmentation&N=0&Ntx=mode%2Bmatchpartial&Old_N=0&Ntk=All
[6] http://find.lib.uts.edu.au/search.do?N=0&Ntt=marketing&Ntk=All&Ntx=mode+matchpartial
[7] http://find.lib.uts.edu.au/search.do?N=0&Ntt=pricing&Ntk=All&Ntx=mode+matchpartial
[8] http://find.lib.uts.edu.au/search.do?N=0&Ntt=retail%20trade&Ntk=All&Ntx=mode+matchpartial
[9] http://www.lib.uts.edu.au/answers/974