In this competitive environment, there are many tools and strategies researchers can adopt to promote their research and interact with scholarly communities around the world.
Many researchers are recognising the rapidly evolving role of social media in academic communication. Social media gives researchers a way to instantly connect and engage with communities around the world.
Blogging is an easy way to promote and communicate your research to the scholarly community, allowing you to test your ideas and gather feedback. It has an added benefit of sharing your work with the general public who often cannot easily access scholarly works.
Two blogging platforms we recommend are:
You can see some examples of academic blogs from people in our research community in our Catalogue. The Library also runs a workshop on blogging for research and individual research consultations for additional help.
Twitter is a free micro-blogging service that uses short 140 character messages called tweets. You can use this to easily share information about your research, learn about what other researchers are doing and engage in conversation with other users. It is quite useful at conferences, where you can use twitter to join in the conversation, share links to your presentation and see what other people say about your paper.
There are several social networking sites specifically designed for academics or industry professionals. These sites allow you to share your experience, link to your papers, keep a CV and find and follow your peers. Creating profiles on one or more of these sites make you and your research more findable, particularly if you don’t have an official staff profile at UTS (e.g. casuals and PhD students).
Some of the sites we recommend are:
Presentations: Make your presentations easy to embed, share and view by uploading them on Slideshare. This is particularly useful at conferences so people can have access to your information and presentation while they await your conference paper or journal article.
Pictures: Flickr is a photo sharing site that allows you to show, embed and share your photos. You can choose how other people reuse your material by choosing the appropriate Creative Commons license.
Video: If your research is particularly visual, or is best explained in a visual way YouTube and Vimeo allow you to share videos, give advice and build community interest in your research. These sites make it easy for you and other people to share your videos on social media and embed in websites.
It is always important when you are making your work available to the public that you carefully consider any copyright, IP or commercialisation issues surrounding it. We highly recommend having a look at the following sites:
- Copyright and Avoiding Plagiarism to ensure that you have the right to share the material
- IP and Commercialisation (current staff - login required)
- Open Access - find out how you can easily share your work with a wider community
With anything publically available online it is important to be careful with your private information. At the same time in order to be well known and promote your research you need to communicate about yourself and your work in the public arena. It’s about finding a balance.
Some things to think about:
- Investigate and understand the privacy settings on the tools you use.
- While we don’t always recommend it, you can set up personal and private accounts to keep your work and home lives separate.
If you have any questions about this please feel free to contact a Librarian to discuss privacy options and social media.