UTS Library

24710 Buyer Behaviour

In this guide:

Cover of Buyer Behaviour bookABOUT THIS GUIDE

This study guide has been designed to help students in Buyer Behaviour 24710 locate credible and appropriate sources for the group assignment. 

You'll find tutorials and search tips on how to find journal articles, edited books and also how to use the Harvard UTS referencing style.



When evaluating and selecting sources, remember that the assignment brief specifies:

  1. Quality, not quantity = your sources must be relevant and credible
  2. Academic literature = include scholarly journal articles and edited books. 
  3. Diversity of sources = your arguments need to be backed up by theory from the academic literature as well as other sources such as industry/company reports and the media.