UTS Library

Visual Communications Exhibition: D&AD New Blood Awards

D and AD

UTS Library is proudly showcasing four group video and branding campaigns by students from the Bachelor of Design in Visual Communications program for the D&AD New Blood Awards. Design & Art Direction (D&AD), is a not-for-profit, member-run organisation that exists to drive creative excellence in design and advertising. Based in the UK and now in its 56th year, the annual D&AD Award challenges participants to respond to industry-supplied design briefs. 

On Display
21 May -  16 July
Level 2, UTS Library foyer

Exhibition opening
5:30pm - 7.30 pm, Wednesday 23 May
All are welcome, refreshments will be served
Please RSVP to the exhibition opening via our Facebook event.

The D&AD New Blood program is open to students, recent graduates and aspiring creatives 18-24 years of age, which aims to help young designers launch their careers. In addition to the Awards, the Academy, is a program where selected participants receive high-level mentoring by industry professionals. The New Blood Award receives entries from over 40 countries. A highly competitive judging process determines prize-winners, who can receive a Wood, Graphite, Yellow, White or Black Pencil. Taking home a Yellow Pencil is considered a highpoint of any career, not only for the prestige of the award but for the professional advancement and opportunities that come with it. 

In 2017, UTS students Annabel Cook, Lina Lindberg and Samson Ossedryver won a Yellow Pencil for their work Down to Business. Up to No Good. This year, three teams of UTS students entered. Winners will be announced in July. Led by UTS Lecturer Nicola Hardcastle, the students have worked proactively over 6 weeks throughout the summer break, responding to briefs that have been designed in collaboration with industry experts that reflect real and current business challenges. Industry mentoring has been a fundamental part of the process, assisting students in bridging the gap between university and professional environments and in developing their creative skills from industry leaders: Jason Little, Mel Baillache and Jo Roca, For the People and James Gilmore, DesignStudio.

UTS Library curates a series of exhibitions each year that showcase works produced by UTS students and staff. The Library is a point at which the entire University connects and these exhibitions create opportunities for cross-disciplinary encounters, encouraging the exchange of knowledge, ideas and research between academic groups and faculties.